founded in 2014 by Ailidh MacLean, ÜBERCULTURED is a platform where commentary on fashion is accessorised by cultural elements like art, photography and music. the lengthy list of interviewees includes everything from international designers, stylists and models, to curators, artists and rock stars.
originally from edinburgh, i've worked in paris, london and barcelona writing for magazines including dazed, AnOther, another man, wonderland and metal. i've also worked in sales roles with gucci and harvey nichols, assisted in the erdem showroom during PFW, spent time in the e-commerce department at SHOWstudio and worked as a content writer for farfetch

i currently work in product marketing for harvey nichols in london.

i completed a BA fashion marketing degree, with my honour's project being a 13,000-word dissertation on the use of subcultural aesthetics in the youth menswear market. my research included interviews with select individuals across different sectors of the fashion industry to find out why subcultural aesthetics appeal to contemporary youth.

i'm open to freelancing and contributing to other magazines, websites and general creative projects - for business and collaborative inquiries contact me on ailidhmaclean@gmail.com or on social media platforms @ailidh_